The “all for one” organisation representing businesses large and small in Bedford town centre, is bringing in customers from far and wide.

As well as regional radio advertising and campaigns, the Bedford Business Improvement District (BID)  put up posters around Milton Keynes shopping centre telling people about FREE parking and other virtues of the riverside county town.

Christina Rowe, Director of Bedford Business Improvement District (BID) says: “People are now waking up the fact that convenient parking near Centre MK is very, very expensive every day of the week. Here in Bedford people can park for free all day on Sundays in council car parks and at the privately owned underground car park at the Harpur Centre.

“They can pop and park for two hours free at council car parks on Saturday which is much more convenient than taking the A421 and then paying a premium at Milton Keynes. We have many of the same retailers, we have many more independent shops and we have lots of super cafes and restaurants. 

“The MK versus small towns is presented as a Goliath v David tale by the media, well if Bedford is David then we are a small town with lots more to offer this summer.”

BedfordBID operates under the brand of Love Bedford to call to consumers to shop local. The website www.lovebedford.co.uk and its associated social media postings are the most widely read across the town centre. Some 500 businesses pay a levy, with the largest landlords and property owners such as the council, Bedford College and the Harpur Trust together giant stores paying huge sums which subsidise the independents who benefit from the BID, many of the smallest pay nothing at all but can join in all the events and promotions.

“Targeting Milton Keynes is important to us because of the many 1,000s of new homes building around the Bedford bypass and A421 who need to turn to town to see what we have to offer,” said Christina.

Mayor of Bedford Dave Hodgson said: 

“Our array of free parking offers in our town centre car parks is one of many reasons why Bedford is an attractive, convenient place to enjoy shopping and leisure.   Since we first introduced our free parking deal over four years ago, footfall has increased every year as awareness has grown of the quality and value of the shopping experience in Bedford town centre.

“Bedford has a fantastic range of town centre businesses including a high proportion of quality independent outlets.  With the expanded range of free parking offers available through the week and in the evenings, there is every reason to visit Bedford and enjoy all it has to offer.”